This is phrase I said while teaching a client how to win online and in person, and I realized what a fantastic sentiment.
We often forget that all our team members need to know why they are a part of our project or our business. We never know when someone gets asked… “What do you do?” And they are prompted to respond away from work, on vacation, with family, at a conference. What do you think they will say?
If you don’t know, or if you’re worried, it’s time to spend some effort on the culture of your company and team. Remember… “Every single voice in your company, is a voice for your company.”