Principles and Purpose

by Ariana McGuire

These are some important words taken from the book “Take a Stand for Your Brand” written by Tim Williams, focused around the principals, techniques, and practices involved in building a great agency brand from the inside out.

“If you focus on principles, you empower everyone who understands those principles to act without constant monitoring, evaluation, correcting, or controlling. Principles have universal application. And when these are internalized into habits, they empower people to create a wide variety of practices to deal with different situations.”

Said by Stephan R. Covey which was an American educator, author, businessman, and keynote speaker.

Another valued set of words were said by an individual who built one of the most successful business enterprises in history, Dee Hock, the founder of Visa International. Who states:

“Your organization needs to be absolutely clear about purpose and principles. If the purpose and principles are constructive and healthy, then your organization will take a very different form than anything that you ever imagined. To the degree that you will hold purpose and principles in common among you, you can dispense with command and control. People will know how to behave in accordance with them, and they’ll do it thousands of unimaginable, creative ways. The organization will become a vital, living set of beliefs.”